I vividly remember the first time I came across an Anthropologie store in the States. That Santa Monica store was my retail mecca! I was smitten by their amazing store layouts, fabulous mix of merchandise, and the best store merchandising I had ever come across. I spent hours wandering around taking in as many details as I could about the displays, retiring for a coffee across the road to write everything down, and then coming back for more. Store security must have watched me closely on every monitor! Well, at first glance this image looks to be the washing line belonging to a crazed washerwoman, who washes sheets just for fun. But, in fact, it's Anthropologie merchandising at its best.
First, add your sheets, to these buckets of dye...
Hang them out to dry in a picturesque spot
Once dry, rip them in to shreds thus...
And here is the result.
A stunning window display. Thanks for keeping those standards so high Anthropologie! You're a hard act to follow.